DEAR KLAIRS in Ukraine — official B2B import through KORI

Dear Klairs is a Korean skincare brand founded in 2010 by Wishcompany. The brand's mission is expressed through the concept of "Positive Beauty" — beauty that brings satisfaction, not anxiety. From the outset, Dear Klairs has positioned itself as a specialist in sensitive skin care: products are formulated to exclude the most common irritants without compromising efficacy.

The brand achieved international recognition through several cult products. Supple Preparation Facial Toner is one of the most recommended Korean toners for sensitive skin worldwide. Midnight Blue Calming Cream with guaiazulene (its distinctive blue hue) went viral in skincare communities globally thanks to its visible effect on redness and inflammation.

In 2025, Dear Klairs underwent a major rebrand — the logo changed from italic lowercase to bold uppercase type, signalling a more confident and contemporary identity. At the same time, the new EGF Blue line launched with epidermal growth factors — a step toward functional cosmetics for a more experienced audience.

Dear Klairs is a vegan-certified brand, making it particularly attractive for the pharmacy channel and retailers focused on ethical beauty. Fragrance-free, alcohol-free formulas without aggressive preservatives allow products to be recommended even for highly reactive skin, including those undergoing dermatological treatment.

For B2B partners, Dear Klairs is a brand with predictable demand, a loyal established audience, and clear positioning. Products perform well through pharmacies, online stores, and marketplaces, especially in the "sensitive skin care" and "barrier repair" categories. A wide range of price points supports bundle creation and repeat purchase incentives.