PURITO in Ukraine — official B2B import through KORI

PURITO is a Korean skincare brand founded in Seoul in 2015 with a simple mission: to bring honesty back to the beauty industry. The name combines the English word "Purify" with the Korean "To" (토), meaning soil. Together, they reflect the brand's core values — purity, naturalness, and connection to the earth.

From the outset, PURITO chose a path of minimalism: no unnecessary ingredients, no marketing noise. Every product undergoes dermatological testing and is designed for daily use, even on the most sensitive skin. The brand gained international recognition through effective yet gentle formulas suited to a wide range of skin types — from dry to acne-prone.

One of the defining moments in PURITO's history was the reformulation of its SPF line after a public controversy over insufficient sun protection ratings — the brand responded quickly, transparently, and reformulated its products. That step strengthened PURITO's reputation as an honest company that respects its customers. Today, the PURITO SPF range ranks among the most dermatologist-recommended Korean sunscreens worldwide.

PURITO has actively developed its Centella Asiatica line, which has become the foundation of the brand. Centella Green Level is a series built around centella, helping to soothe skin, restore the barrier, and reduce inflammation. This line brought the brand international success and cult status among K-beauty enthusiasts.

In 2024, PURITO expanded to more than 60 markets worldwide, including Europe, North America, Australia, and Asia. The brand has received multiple international beauty awards and ranks among the top five Korean skincare brands for consumer trust. For B2B partners — retailers, pharmacies, and online platforms — PURITO offers a broad, stable product range with predictable demand.